AI Visibility Tool Pricing: What Each Plan Actually Includes

Price alone doesn't tell you much in this category — two tools at nearly the same monthly cost can offer very different things. Here's what you actually get at each price point, across the current market.

Monitoring & Tracking Tools

Profound

• Growth ($399/mo): 3 AI engines tracked, 100 prompts/mo, 6 AI-generated articles/mo
• Enterprise ($2,000–$5,000+/mo): 10+ engines, custom prompt volume, custom reporting

Ahrefs Brand Radar

• $199/mo per individual engine, or $699/mo for all 6 engines tracked
• Requires an active Ahrefs subscription ($129–$449/mo) to function — not a standalone tool

Goodie AI

• Starter ($295/mo): entry-level AI shopping/eCommerce visibility tracking
• Pro ($495/mo): expanded tracking and reporting
• Enterprise (custom): full feature set, negotiated

SE Visible (SE Ranking)

• Core ($189/mo): 450 prompts/mo, 5 brands tracked
• Plus ($355/mo): 1,000 prompts/mo, 10 brands
• Max ($519/mo): 1,500 prompts/mo, 15 brands

Peec AI

• Pro (~$200–241/mo): 100–150 prompts/mo
• Advanced (~$495–505/mo): 300+ prompts/mo
• Enterprise: custom prompt volume and reporting

Otterly.AI

• Standard ($189/mo): 100 prompts/mo
• Premium ($489/mo): 400 prompts/mo
• Enterprise: custom

Scrunch AI

• Core ($250/mo): 125 prompts/mo, 4 platforms tracked
• Enterprise (custom): full "Agent Experience Platform" feature set

AthenaHQ

• Annual plan ($95/mo): 3,600 credits included
• Enterprise (custom): Citation Engine access, prompt volume estimation tools

Writesonic (GEO)

• Professional ($249/mo): 5+ engines tracked, sentiment analysis, citation tracking included

Evertune

• Starting at $3,000+/mo: brand perception tracking across 9+ AI engines, the widest engine coverage on this list

Implementation Tools (One-Time)

AE Optimizer — $247 one-time
Includes: AI visibility file generation (llms.txt, structured data), per-page JSON-LD code, AI-ready FAQ and Q&A content generation, and distribution across a network of platforms AI crawlers actively index.

AIO Visibility Hub — $497 one-time
A more complete AI visibility setup bundled into a single package, for general business use.

AI Referrals Hub — $1,497 one-time
Purpose-built for attorneys and law firms — AI visibility and referral discoverability tailored to a more competitive, higher-stakes professional field.

The Actual Difference to Pay Attention To

Almost every monitoring tool's tiers are built around one variable: how many prompts, engines, or brands you can track per month. More budget buys more visibility into your current standing — not a better underlying standing.

The implementation tools are built around a different variable entirely: what gets built — the files, the code, the content that make your site citable in the first place. That's not a quantity you scale with a bigger monthly check; it's a foundation you either have or don't.

Before comparing prompt limits and engine counts, it's worth asking which of these you actually need yet.