AI Has My Business Details Wrong. How Do I Check and Correct Them?

An AI assistant may give outdated hours, list an old address, misunderstand your services, or describe a service area you no longer cover. That can frustrate customers and create extra work for your team.

The first step is to treat the answer as a signal to investigate, not as proof that one AI system has a complete or authoritative record of your business. AI answers can be incomplete or out of date. To address an error, identify where the incorrect information may be coming from, update the relevant source, and then check again.

Start by recording the exact error

Save the answer or write down what the system said. Note:

• Which AI tool you used
• The exact question you asked
• Whether you included a city, neighborhood, or ZIP code
• The date you checked
• The incorrect detail and what the correct detail should be
• Any sources or links the answer provided

This information helps you distinguish a one-time answer from a recurring problem. It also makes it easier to identify a possible source of the error.

Check the main facts about your business

Review the information customers are most likely to rely on:

• Business name
• Address or service-area details
• Phone number and website
• Opening hours and holiday hours
• Services offered
• Locations where each service is available
• Prices or starting prices, if you publish them
• Team or ownership information, if relevant

Check your website and any business profiles you manage. If you use multiple directories or other public profiles, compare them for outdated or conflicting details. A business may have more than one online reference, and correcting one page may not correct every source an AI system could encounter.

Update the source you control

If your own website contains the wrong information, correct it there first. Make the update on the relevant page, not just in a general announcement that may be difficult for visitors to find.

For example, if your service area changed, explain which places you serve now. If a particular service is available only in some areas, make that distinction clear. If your business has moved, update the contact and location information throughout the site where it appears.

If a Google Business Profile you manage is wrong, Google provides tools for verified owners to update details such as business hours, address, and contact information. Review other profiles you control as well, and update them where needed.

Keep structured data consistent with visible information

Some websites use structured data, including LocalBusiness markup, to describe business information in a machine-readable format. If your site uses this markup, check that it matches the visible, current information on the page.

Structured data should describe real information, not add claims that visitors cannot verify on the page. Google's documentation explains how LocalBusiness structured data can communicate details such as a business's name, address, phone number, website, and hours. Valid markup may help Google understand the page, but it does not guarantee a particular search display or AI answer. If your site is missing this layer entirely, the AEO Tools for Websites Guide explains how it works.

Check how location affects the answer

A response about "a roofer near me" may differ from one about "a roofer in [specific city]." Location context can affect which businesses or pages appear. OpenAI says ChatGPT Search may use approximate location information, and that users can choose to share more precise device location.

To test a possible location error, ask the question again with the city or service area stated explicitly. If the answer changes, record that difference. This does not prove exactly how the system made its decision, but it gives you a clearer comparison.

Make sure the relevant pages can be crawled

If you want a public page to be discoverable through ChatGPT Search, check whether the site allows OpenAI's OAI-SearchBot to access it. OpenAI documents OAI-SearchBot separately from GPTBot, which is used for a different purpose. Allowing a search crawler can make pages eligible to appear in search, but it does not guarantee that a page will be included in an answer.

Also check for ordinary access problems: pages behind a login, accidental "noindex" settings, broken links, or hosting rules that prevent a crawler from viewing the page. If you are unsure, your web developer or hosting provider can help review those settings.

Recheck, but don't expect every answer to change at once

After updating a source, repeat your original test using the same wording and location. Then check a few related customer questions. Keep a record of the date and the answer.

It may take time for public information to be crawled or reflected, and different AI systems may rely on different sources. Updating your website or a business profile does not guarantee that every AI answer will change immediately, or that all platforms will show the same information.

If an AI answer provides citations, inspect them. If the incorrect detail comes from an outside page you do not control, contact that publisher or correct the information through the platform's available process. If you cannot identify a source, continue keeping your own business details clear, consistent, and easy to verify.

Create a simple business-information audit

A practical audit can be done periodically, and whenever your services, hours, or locations change:

1. Confirm the business details on your website.
2. Review the profiles and directories you manage.
3. Check that location and service information is accurate.
4. Confirm structured data, if used, matches the page.
5. Test a small set of customer questions in relevant AI tools.
6. Record wrong answers and any cited sources.
7. Recheck after updates without assuming a particular result is guaranteed.

The takeaway

When AI gets your business details wrong, correct the underlying public information you control, look for conflicting sources, and check the answer again with clear location context. Keep your website, profiles, and structured data accurate and consistent.

AI Visibility Solutions helps businesses organize and review the information that describes their services and service areas, then monitor selected questions across supported AI and search experiences. The goal is better clarity and visibility, not a promise that every AI system will produce the same answer.

If your business is not being mentioned at all, start with Why Doesn't ChatGPT Recommend My Local Business, Even Though It Ranks on Google?. For the broader approach, read AE Optimizer's AEO and GEO software overview and the AEO Tools for Websites Guide.